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IPG Media Brands Matter
is a brand founded by IPG [Interpublic Group]
to manage all of its global media-related assets.
to manage all of its global media-related assets.
My role
All 2D and 3D Animation | Composition
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Design | Art Direction
The video concept evolved from the brand's logo
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Animation
The main animation principle was to
switch the perception between 2D and 3D ambient with a nice flow.
switch the perception between 2D and 3D ambient with a nice flow.
Metaball with squares
tracing with Echo
Plain effector in C4D
schedule camera switch
rolling cubes
Work done at
THE KUMITE, A Visual Narrative Company