LIVERPOOL:
WEAR YOUR REBEL
Social Content Reboot
With the evident changes in demographics, Liverpool needed an urgent Social Content Reboot for their Fashion & Accessories branch. That ignited the creation of 'Wear Your Rebel', a concept that triggered the general renewal of their approach
WEAR YOUR REBEL
Social Content Reboot
With the evident changes in demographics, Liverpool needed an urgent Social Content Reboot for their Fashion & Accessories branch. That ignited the creation of 'Wear Your Rebel', a concept that triggered the general renewal of their approach
to the gained audiences, but mainly to the other consumers out there.
Considering potent insights and the department store's business and comms goals, I proposed a powerful creative rationale and concept, also defining a wide range Social Media setup. Based on my Digital expertise and Social Media Networks best practices, as well as some strategic findings, this became a multi-channel creative content effort.
Considering potent insights and the department store's business and comms goals, I proposed a powerful creative rationale and concept, also defining a wide range Social Media setup. Based on my Digital expertise and Social Media Networks best practices, as well as some strategic findings, this became a multi-channel creative content effort.
With photo shootings, GIFs, cinemagraphs, carousels, short video stories and even influencer marketing, this accentuated the presence of the department store mainly on Instagram, TikTok, Pinterest and Facebook, showcasing how Liverpool's understanding of how today we are finally free to wear our identity and ideals through fashion, how it expresses different mindsets and still lets us bond with others, no matter the context, the references, the seasons or the styles.
PHOTO SHOOTINGS
SNACKABLE VIDEO CONTENTS
STOP MOTIONS, GIFS & CINEMAGRAPHS
TIKTOK & BRAND AMBASSADOR CONTENTS
