A Campaign to Showcase College Life
Introduction: During my internship at Kristu Jayanti College, I led the "Open Experience" campaign, a series of admission videos aimed at providing prospective students with an authentic view of campus life.
Objective: The goal of the campaign was to enhance the college's online presence, increase engagement, and attract potential students by showcasing the unique experiences of current students.
Execution: I collaborated with the content team to conceptualize, film, and edit a series of videos featuring candid interviews with students from diverse backgrounds. These videos highlighted the vibrant campus culture, cutting-edge facilities, and supportive community at Kristu Jayanti College.
visual communication
public administration
journalism and mass communication
Call to Action: The campaign's call to action was "Find Your Place Here," encouraging prospective students to envision themselves as part of our community.
Outcome: The "Open Experience" campaign successfully boosted admission posts on social media and significantly increased engagement and inquiries from potential students. By showcasing personal stories and experiences, we created a genuine connection with our audience.
I take pride in my role in this project, as it not only added value to the institution but also helped prospective students envision themselves as part of our community.
