Brand - IGate (An outsourcing brand for businesses)
My Role as a Senior Communication Strategy Manager
Discuss the brief with the client
Conduct competition and health category research
Conduct consumer research to understand barriers triggers and motivations
Develop a creative brief for the creative team - after aligning with the client
Create creative concepts
Test them with consumers
Build on the winning concept
Oversee the execution and delivery of the TTL campaign
Output on Media - Outdoor media, TVCs, Digital Media, Social Media, OOH media, Experiential Media, Retail Stores, Packaging
