"MIORI"®
BRAND IDENTITY PROJECT
"MIORI" is a vintage clothing, footwear, and accessories store. The goal of the project was to create a minimalistic design and easy-to-use online store that would present products most successfully.
The concept of the store is based on the idea of conscious consumption and recycling of clothes, shoes, and accessories. The rate of consumption of fashion products is growing every year and leads to the globalization of the problem of environmental pollution, which popularizes the concept of recycling in the current market and brings us back to vintage fashion.
The fonts were chosen to be neutral and not distract the eye from the thing itself. Only two colors are used for the text: gray and black.
A potential consumer appreciates environmental friendliness, is fond of fashion, and is familiar with aftermarket trends.
LOGO FONT: Printvetica
WEBSITE FONTS: Noto Serif Telugu; Nova Slim
Client: KSADA
Year: 2022
Year: 2022
GRAPHIC DESIGNER AND PROTOTYPE DESIGNER OLEKSANDRA ZEMLIAKOVA
