Client Brief: Create a logo that resonates with the beauty tools. The logo must have a hint of Arab culture and be modern and minimal. 

Rough Sketches

Mood board

The design is shifted to Illustrator 

The client gets the first presentation 

Once approved, the logo is refined

Color scheme and typography is locked down

Stationery is created. 

Client is provided with the final presentation, all working files in various formats. 

The final logo design incorporates elements suggestive of a cuticle clipper, seamlessly integrating the company's initials "S" and "A" within the icon. Sharp edges are employed to evoke the precision and quality associated with medical instruments. A teal color from the spectrum has been selected to emphasize cleanliness and professionalism.

Sketch is shifted to Illustrator and the shape is finalised. 

Final Logo

Stationery Design

Physical Assets mockup

Cover Design 

Typography

Color Palette