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    In 24 hours we had to create a web campaign just by using bank images for I Buffoni di Corte, a no profit organization.
    Published:
La Compagnia delle Frottole
Young Lions Competition Italy 2013 - 2nd Finalist (Cyber)

Brief:
in 24 hours we had to create a web campaign just by using bank images for I Buffoni di Corte, a no profit organization. The goal was to give notoriety to a theater company of kids with Down syndrome: La Compagnia delle Frottole.
 
Idea:
The dream of every theater company is to fill up a big theater. If there is no audience, there's no show. The bigger the stage is, the greater the satisfaction will be. So we have selected five of the largest italian theaters and sorted them in order of capacity, from the smaller to the larger.
To support the company, we created the hashtag #iocredoallefrottole ("#ibelieveinlies", given that "frottole" means "lies" ).
 
Users are asked to book a seat for the show through social network or by signing in. As the audience rises and fills up the theater, you move to another theater of greater capacity. When the largest theater will be filled up, the user will receive an email with the date and place of the show to take part of it.