Oreo Ad Campaign: "Snacking with a twist"
Oreo's official approach to eating their cookies is to "twist, lick, and dunk". This campaign emphasizes the "twist" part of eating Oreos, using both halves of the cookie to create fun and relatable connections to the world around us. These ads encourage consumers to immerse themselves in the experience of eating Oreos by creatively connecting the cookie and cream to their personal environment.
