Xiroy is a design studio focused on branding and the creation of functional and creative visual identities. We are dedicated to ensuring that our brands are easy to use, that they respond well to all the necessary performance parameters according to their industry and that our clients can perfectly reflect all their concepts and values āāvisually, always maintaining their essence as a brand.āāāāāāā
Concept
WeĀ wanted to represent our same way of working, for this reason we chose a basic geometric figure as the symbol, formed by a circle and two others that are broken down into two circles 3/4 times smaller, this represents the staggered progression that we follow in our design processes.
As a concept affiliated with our brandĀ we like to use very geometric figures accompanied by typography, in our posters followed by grid systems to unify the design, this is sometimes accompanied by noise, glass, blur and hatching effects. Also with the typography and colors we wanted to represent a bit of an underground style, wanting to look like the maps and signs found in the subway.āāāāāāā
Xiroy wants to find the balance between functionality and art. We seek to understand the proposals, analyze the market and devise a plan to get closer to the best way to transmit our clients' values āāto their target.
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