Disney Vacation Club
"Disney Vacation Secrets Revealed" Audio Program
Leveraging an existing partnership with Alamo Rent A Car, Disney Vacation Club wished to capture families driving in from Orlando International Airport. Since most plan to spend time at a Disney Theme Park, there was a unique opportunity to introduce Disney Vacation Club ('The best kept Disney secret') to this qualified target.
As Disney is an entertainment company at heart, an audio program was produced for the whole family to enjoy, presented by Disney Vacation Club. Hosted by Radio Disney personalities BB Good and Ernie D, "Disney Vacation Secrets Revealed" offers behind-the-scenes insights and fun tidbits about Disney theme parks and attractions. Brief program breaks drive visitation to a Disney Vacation Club Information Center.
REARVIEW MIRROR HANGTAG CD HOLDER
Associate Creative Director / Copywriter - John Koch
Producer - Bob Monachino (Radio Bob Resort)
Producer - Bob Monachino (Radio Bob Resort)
