PREPRODUCTION
After discussing all the details with J&J team, a presentation for the project was created. It gathered all the ideas about traditional food, decor and colors:
PRODUCTION
We ordered the necessary food in large quantities. Christmas cookies, Hanukkah gingerbread and Peking duck were made to order. It was necessary to carefully plan the shooting, because the food quickly lost its attractive appearance. In addition, the food had to be protected from hungry videographers.
THE RESULT
We have shoot 2 sets of videos - for the Imodium Instants and Imodium Dual Action. All they were used in the Johnson&Johnson marketing campaign
Easter
Diwali
New Year
Hannukah
Chinese New Year
Eid
Christmas