RAW is an online dating app based on the BeReal app principle, which makes it very safe and lowers the chance of being catfished to zero.

My task was to create a banner designer for them, that would be installed onto a human-sized steel heart. As the company is a relatively fresh start-up, they wanted to show themselves off at a start-up exhibition in Miami and later on use the designs for print advertising in NYC. The idea for the Miami exhibition was, that one of the workers would carry the heart around the expo.

Initially the company sent me the "heart" and its parameters and a banner created by another designer as a reference. I disliked the banner I received, because it was unreadable, it had a very chaotic composition and didn't give away much about the brand. Therefore I "rebranded" it and proposed two size-format options.