TMRRW collaborated with BLKJ HAVAS on a five-channel rebrand for Mediacorp, Singapore's largest content creator and national media network.
The upwards arrow act as an amplifier in a dynamic upward motion, unifying the five different channels in a consistent upward slide.
The new motion identity, deconstructed from the iconic M from Mediacorp, symbolises upward facing arrows and the brand's constant strive for progress. The circle is given a playful and energetic secondary role.
While ensuring consistency in our brand's visual identity across all five channels, we developed a motion system with careful consideration for the resources available to each in-house team. This approach enables us to maintain visual consistency while optimising the use of our resources effectively.
