Approaching Kemper as a personal project, crafting its logo and branding required a blend of creative intuition and strategic thinking. Beginning with research and brainstorming, I explored ideas and sketched potential designs. The logo, a fusion of simplicity and impact, was refined iteratively to capture Kemper's essence. Careful typography selection complemented the logo, setting the desired mood. Mood boards guided the visual direction, shaping artwork and graphic elements. Finally, creating accurate and appealing renders brought the branding to life, culminating in a cohesive and visually captivating identity for Kemper.
