Description
This project involves rebranding the "Kristin Ess Hair" hygiene product line. The objective is to modernize its branding and marketing elements that will resonate better with its branding and target audience.
Design Challenge
How can I transform Kristin Ess into a more modern and minimalistic brand through its packaging and marketing elements?
Problem
The current branding of Kristin Ess is already minimalistic but lack differentiation and brand personality. Kristin Ess products are created to visually look nice on a vanity, however I would like to transform the packaging to capture the personality of Kristin Ess herself and her fiery red hair.
Solution
The proposed solution involves a redesigned logo reflecting sophistication and professionalism alongside a touch of personal charm. The packaging designs are crafted to exude luxury and professionalism, incorporating minimalist elements, elegant typography, and a refined color palette, appealing equally to its consumers and salon professionals.
ROLE
Illustrator, Brand Designer, Packaging
DATE/DURATION
Feb 2024 - Feb 2024 | 3 Wks
TOOLS
Adobe Illustrator, Photoshop
TEAM
Solo Designer
WHY
School Project
