True Hops is a beer brewing ingredients and equipment store online aiming to inspire and provide amateurs and serious brewing enthusiasts. I have had the privilege to work in creating a brand identity for the company and do the commercial photos for the homepage of the website.
Through these photos, I wanted to convey an important value of True Hops wish to "return to the roots" of traditional brewing which was an activity incumbent to women prior to modern days. Also, we wanted to take away the mentality that one has to be a "pro" before learning or knowing how to brew.
True Hops Leader had a clear and innovative vision which inspired a teamwork that in my opinion paid off.
A selection of other images.
I also took some of the products shots for the website.