For this project, students were required to make a conceptual advertisement series for a randomly selected company in groups of two. My pair received the company MyMochi, and ultimately created a campaign revolving around mochi characters travelling from Japan to America with the slogan "travel with your taste buds" being a reoccurring element. This was done to acknowledge how the company began in Japan before residing in California and combining Japanese mochi dough with American ice cream to create the brand's products being sold today.