Broke AD School have been posting daily challenges of spec ads as part of their #adpril campaign on Linkedin. One of the challenges was to create a spec ad for Levi's. I was listening to Cowboy Carter while coming up with ideation for this one. We highlight the 501 collection for women only by the legendary brand that speaks volume for toughness and style.

Brief by: Broke AD School

Concept & Ideation: ukkasha khan

Copywriting: ukkasha khan