In an advertising agency, the production team may be called upon to create the appropriate files for delivery to a printing company. In this assignment, I learned to generate files that can be delivered to a printing company.
For this project, I chose to work with Target's own grocery brand that is not only healthy & good for you, but with some of the most reasonable prices around.
Below, is some of the research I did about Good & Gather to help with the ideation process of this project.
On the left is the visual moodboard. My goal with this moodboard was to brainstorm some ideas for products I wanted to create.
On the right is the mind map that helped me visualize what kind of feel I wanted this project to portray.
Below is the printer file for the trade show booth!
Trade Show Booth Mockup
