DOUGHXPRESS and QUIK N' CRISPY Tradeshow Backdrop
Client Project
Project Overview:
This was a project that I worked on during my internship at HIX Corporation. DOUGHXPRESS and QUIK N' CRISPY are brands under the Commercial Food Equipment umbrella of HIX Corporation. DOUGHXPRESS manufactures dough and pizza presses, and sells a variety of other kitchen equipment. QUIK N' CRISPY manufactures commercial grade air fryers. The company had recently undergone a rebrand and needed a new backdrop to use at tradeshows and other corporate events. The company needed this backdrop by January 29th for a corporate event.
Process:
When I began working on this project, I originally only had two parameters: the backdrop had to measure 20 feet in length and 8 feet in height, and had to be an accordion style setup. Using the backdrop from the previous years as a reference. I began to work with my supervisor and the sales team to find out what was going to work best. Since the booths at the tradeshows were going to be showcasing both brands, I decided to design a shared backdrop. The company that we used to order the backdrop had a template for a 20ft by 8ft backdrop. The file had to be 119.25 inches wide by 45.75 inches in height, including the bleed. Using Adobe InDesign, I split the page into a custom grid layout and began placing images that represent each brand respectively. I added the band towards the top and placed the new logos inside of it. Next to the logos, I added each brands key messaging.
Once the design was approved by my supervisor and the sales team, I began converting all images to CMYK for printing. The company we ordered the backdrop through has a pre-press software that will alert you if you have any issues such as low resolution and images using the RGB color space.
