CO, an app to feel colors
We were tasked with creating a poster with colors as the main motif, and the theme was open. I decided to attempt to create a narrative related to vision problems, as they are directly linked to colors. My idea was based on a hypothetical app that uses the phone's camera to identify colors. This identification would work in such a way that depending on the color detected by the camera, the phone would generate a type of vibration or another feedback to "feel" that color in some way.
Sight and perception are not only based on objects and spaces, but largely on this color that many struggle to define. Each color conveys diverse emotions and is crucial for the accurate interpretation of what lies before us.
Therefore, I created several representative elements on the poster. Firstly, I needed to indicate that it was an application, hence the mobile icons in the corners, from which various colors emerge, signifying that this was the means to visualize them.
Here you can see the different elements laid out on the poster, and finally, each section of the text was hierarchically positioned, including the text in Braille language.
Regarding the logo, it needed to be something approachable and direct. Therefore, using the name "CO" derived from "colors," I designed a heart-shaped symbol to represent assistance and closeness.
Mar González L.
02/2024
