NBCUniversal / DinnerTool.com
Open Up Your Pantry's Potential
DinnerTool.com is a recipe website designed to help the family chef bring variety back to the dinner table, rather than relying on usual "go-to" meals. By searching for recipes based on ingredients in their pantry, refrigerator, or freezer, users discover new ways to serve up something totally tasty with what they already have on hand.
This co-branded launch program for P&G Vocalpoint consisted of a direct-mail piece, a microsite showcasing the DinnerTool.com features, e-newsletter touchpoints, and a sweepstakes incentive.
MICROSITE HOMEPAGEAdditional selected pages below
Mix it up at mealtime
Here's a quick look at five features that help you use the ingredients in your kitchen to serve up something different for dinner!
Recipe Search
Begin by entering as few or as many ingredients as you like. You can also select different options to focus your search even further.
Here's a quick look at five features that help you use the ingredients in your kitchen to serve up something different for dinner!
Recipe Search
Begin by entering as few or as many ingredients as you like. You can also select different options to focus your search even further.
DIRECT MAIL PIECE
COVER
Here's how to open up your pantry's potential
LEFT PANEL
Add variety to your menu!
DinnerTool.com is a brand-new website where you can discover tons of tasty recipes that begin with ingredients you already have. And, it shows you how to turn them into dishes your family will love.
Imagine that! DinnerTool.com helps you add lots of variety to your dinners without adding lots to your cupboards.
CENTER PANEL
Make more with what you've got at DinnerTool.com
Try more than 35 tuna transformations, like Tuna Burgers with Asian Barbecue.
Sample at least 80 soup-based suppers, including Creole Chicken Gumbo.
Discover over 850 quick rice dishes, like Risotto with Parsley and Basil.
Enjoy over 600 dishes using potatoes, including Crispy Sauteed Potatoes with Rosemary.
Find more than 230 simple pasta recipes, from Penne Arrabbiata to Turkey Tetrazzini.
RIGHT PANEL
Mix it up with these helpful DinnerTool features:
Recipe Search
Enter ingredients, and focus your search on budget-friendly recipes, healthy options, specific cuisines, and more.
Meal Planning
Select recipes and move them into a weekly calendar that you can save, share, and print.
Shopping List
Get a list of ingredients, including exact amounts, for your entire meal plan.
Instant Coupons
Look for links within recipes, taking you to coupons for specific ingredients.
Take a closer look at: vocalpoint.com/dinnertool
Creative Director / Copywriter - John Koch
Art Director - Mary Elisa Calvano
