"Semesta" is a locally produced animation TV show by Studio Quasa,
currently in its pre-production stages.
As an assignment, its executives were introduced to our team as clients, and we were tasked to plan
an advertising campaign dedicated to garnering interest and increasing traffic to their Webtoon,
aiming a broad audience of children and young teens.
Visual key art I illustrated inspired by the concept of pop-up storybooks, intended to create depth and dimension.
Banner ads based off the key art, resized and edited to fit standard banner ad sizes for online marketing.
Print ad and a demonstration of its use. Intended for children's magazines and books, this printed ad acts as an "AR stage", in which the audience scans the QR code and is directed to aim their camera at the "stage", where an AR animation of the characters will then play.
Another form of print ad, intending to familiarise audiences with the characters of "Semesta"
by collaborating with known cereal brands.
Microsite design promoting the characters of the series, merchandise, and its worldbuilding.
Special features include parallax animation to immerse users in the different worlds within the "Semesta" universe,
and free-to-play games like visual novels and personality quizzes.
