Making ads is not easy and in today's world things can go south at any given moment.

That is all the more reason why one needs to be careful of what they put in their ads and what does it come across as. Here's my humble attempt at fixing some horrible goof ups in the advertising industry.

In the whole Bombay Shaving Company blunder, one problem that stood out was how the ad made it worse for the person mentioned.

As per their marketing team they had no malice in their mind when they created this ad. But clearly, the choice of words were poor.

So how do you as a brand with a conscience raise awareness about the issue without making the situation worse?

Step one address the cause, not the product.

Step two, don't single out one person as the face of the issue you want to address, especially if you have no consent from them.

Step three, don't try to sell your product.

Here's a humble attempt to make this ad what it should've been. I'm open to feedback on what you think could be done better.