Darkroom is an online concept store inspired by the counter culture, music, the dark side of human nature. The name suggests it is meant for those looking to manifest their inner self through a certain aesthetic of dark urban fashion. The shop is targetting hip, but thoughtful, demanding customers, who are fed up with mass production, over-consumerism, sameness.
The idea for a visual language and design principles for all communications both on & offline is inspired by real darkroom lighting, blur, gradient, etc. that is developed into cohesive look and feel for a brand.
