Heineken leverages the partnership with ULTRA music festival, the largest EDM event in the world
to connect with Millennials through the ULTRA sponsorship at retail to drive sales by creating a destination at retail. Also shoppers engage with Heineken by interacting with the Heineken Ultra Remix to enter the contest and win a ULTRA VIP Experience, among other prizes.
to connect with Millennials through the ULTRA sponsorship at retail to drive sales by creating a destination at retail. Also shoppers engage with Heineken by interacting with the Heineken Ultra Remix to enter the contest and win a ULTRA VIP Experience, among other prizes.
