Hose Water Running Club 

HWRC is a community of trail runners based in Bozeman, Montana. Together, the collective is gearing up for various races throughout the year, yet ultimately united as a group of friends looking to establish a supportive community rooted in their passion for the sport. As a part of the group, I designed an identity based on the official sports drink when we were kids, hose water. To emphasize the brands identity, I opted for a color palette that mirrors the look of a traditional garden hose, faucet, and grass to evoke feelings of nostalgia for the backyard.