Warmflake - Visual Identity
CLIENT
Warmflake is a newly established Norwegian company that will produce lifesaving equipment for the Norwegian Armed Forces, rescue services, humanitarian organizations, and vulnerable workplaces. The products provide a unified system for the treatment of hypothermia, especially for injured individuals in need of urgent care.
ASSIGNMENT
Warmflake enlisted us to create a brand new visual identity, brand strategy and communication strategy. They needed an identity and brand strategy that would make the company robust for entry into the market, and eventually establish them as the market leader for hypothermia equipment.
SOLUTION
As lead designer on the team I envisioned the development of a visual identity that would reflect the company's values and personality while also directly rooted in the business strategy.
The solution is a visual identity characterized by a unique snowflake symbol, Norwegian values communicated through a rich color palette, and a grotesque typeface along with graphic elements that create a cohesive and distinct visual profile.
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Lead Designer: Brage Strømmen
Brand strategy and communication strategy: Tiril Meland, Helene Vindheim, Karoline Thorstensen & Brage Strømmen
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