1. Use more whitespace, people will love how easy it is to consume the content on your page

2. Communicate with graphics, most people use flashy graphics that look "cool", but I highly recommend you pair together images, graphics, illustrations or objects to communicate what the copy is saying.

3. Use Trust badge above the fold in your designs, this helps you build more trust. Use real people as testimonial images you get back as social proof. Sell the products based on solving the problem not based on only features.

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Regards 

Taufiq Esmail