OVERVIEW:
Almathkoor is an architecture design firm based in Kuwait. By focusing on the emotional impact of each area, they craft environments that evoke specific feelings, from the professionalism required in office spaces to the luxury expected in formal living rooms. Their comprehensive services, ranging from product design to master planning, reflect a commitment to redefining the use of space and materials, ensuring that every design element contributes to the intended atmosphere and functionality of the space.
APPROACH:
To creating a distinctive Arabic typography design is to capture the architectural rhythm and hard edges. Attention to detail in crafting each letter, ensuring that the typography not only conveys the language but also embodies the identity it represents.
By utilizing elements such as “ALM الم,” an abstract yet dynamic shape, symbolizing the core values of importance, uniqueness, actionability, and sustainability. The English typography contrasts with the Arabic, complementing the symbol and enhancing the overall design narrative.
BEHINDE ROYAL BLUE & PATTERNS:
The royal blue color holds significant cultural importance in Kuwait, being the color of the Kuwaiti passport, symbolizing national identity. The patterns '03 - 05' from the SADU weaving tradition, which are a testament to the Kuwait. These patterns are incorporated into modern conterpropry designs , creating a harmonious blend and rythem of tradition and modernity in the branding.
