Anelik Bank| MasterCard
2014, Armenia
The Client
Anelik Bank is a universal commercial bank offering wide range of Retail & Corporate banking services in Armenia since 1990.
The Challenge
To bring new meaning and aesthetic look to MasterCard plastic cards based on Bank restyled corporate sign.
The Solution
Plastic card must be trustworthy payment tool but have to remain up-to-date financial instrument for the cardholder.
Armenian traditional ornaments become an ultimate inspiration for new MasterCard plastic cards design. This series is consistent with Anelik Bank VISA cards. Picturesque, sustained over time the ornaments reflect the best traditions of Armenian craftwork, yet never loose the modernity.
Keeping the initial shape, color transitions are emphasized which brings dynamic look and feel to the cards. Additional background in Gold and Silver cards highlights the cards privilege status.
MasterCard design concept
Combining the idea of safety and strong recognition of MasterCard brand, the proposed concept is built around safe box image in MasterCard corporate colors – yellow, red and blue.
The card is sharp and composed, for the ones who don’t compromise on reliability.
