VIPS is an iconic place in Rio de Janeiro, with a long tradition among cariocas. This increased the responsibility of creating the new brand, which had to be in line with the new, elegant and sophisticated concept.
The seagull, which is abundantly present on the hillside where the hotel is located, appears in the symbol, completing the delicate and striking V.
The seagull, which is abundantly present on the hillside where the hotel is located, appears in the symbol, completing the delicate and striking V.
Thanks!
