Ruk Living, a lifestyle brand born out of the need for positivity in 2020, offers hand-rolled bamboo incense crafted in India. Inspired by the founder's grandmother's boutique in Bombay, Ruk embodies a blend of creativity and heritage.
Facing the challenge of standing out in a market dominated by muted tones, Ruk Living embraces a bold and contemporary design. We drew inspiration from its Indian roots and created a brand identity that pays homage to the "Devnagri" type. The packaging adopts a striking colour palette inspired by the fragrances.
Photography and art direction capture the product in diverse settings, creating a visual narrative that invites calm and relaxation. Each image tells a story, integrating Ruk into everyday life while evoking a sense of tranquillity.
Credits:
Photography: Porus Vimadalal | Art Directed by: Prayag Menon
Credits:
Photography: Porus Vimadalal | Art Directed by: Prayag Menon
