This project challenged me to step outside of my comfort zone and work within stricter guidelines, all while redefining a traditional norm. It also provided an opportunity to explore and showcase the true essence of masculinity in a positive way through cleaning products.
When brainstorming my masculine cleaning product, I first considered what might resonate with stereotypical male interests like the outdoors, ruggedness, and activities like lumber jacking. This led me to the concept of Mountain Mist, a scent that seemed to capture that essence perfectly. The rest, as people would say, is history.
