NOTCO | YOUNG ONES 2024 BRIEF: Not Only Today Matters

Student Job

A 2014 study, "Generation Z Goes to College," found that Generation Z students identify themselves as loyal, compassionate, reflective, open-minded, responsible, and determined, but they are also impatient, very impatient.

All these behaviors we have become accustomed to lead us to feel instant gratification. that gives us the false sense of happiness.

Problem: Young people perceive the fun and excitement of the moment as a false sense of happiness.

Insights: 

Solution: Help young people balance instant gratification with consideration of long-term consequences.