CLOTHING BRAND | Logo&Brand Identity
![clothing brand clothing logo logo clothing brand clothing brand logo brand identity design branding clothing womenswear brand identity clothes clothes branding logo and branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f63384197121691.662ab4d30d303.png)
About brand / Simple is not just a women's clothing brand. This is a philosophy of life. The creators believe that a comfortable and stylish life begins with a basic wardrobe. Therefore, the brand creates minimalist clothes, using high quality fabrics and materials, so that every woman can create her ideal basic wardrobe.
Task / I was asked to create the brand identity design that communicated the minimalist and reveal the brand’s philosophy.
![clothing brand clothing logo logo clothing brand clothing brand logo brand identity design branding clothing womenswear brand identity clothes clothes branding logo and branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4c88ee197121691.662d49710ada9.png)
![clothing brand clothing logo logo clothing brand clothing brand logo brand identity design branding clothing womenswear brand identity clothes clothes branding logo and branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/16a14b197121691.662d497108c13.png)
Solution / The font logo has the combination of nice, clear shapes and accentuated rounded shapes. This combination creates the unique logo, and is reminiscent of an outfit, where a basic wardrobe creates an excellent base for an interesting outfit.
The color palette for the brand identity uses a classic combination of black and white. These colors are as basic as the clothes the brand creates. The combination of black and white colors further reveals the brand's philosophy.
![clothing brand clothing logo logo clothing brand clothing brand logo brand identity design branding clothing womenswear brand identity clothes clothes branding logo and branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c0ed8f197121691.662d497108704.png)
![clothing brand clothing logo logo clothing brand clothing brand logo brand identity design branding clothing womenswear brand identity clothes clothes branding logo and branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a63948197121691.662d49710961e.png)
![clothing brand clothing logo logo clothing brand clothing brand logo brand identity design branding clothing womenswear brand identity clothes clothes branding logo and branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7b055c197121691.662d49710a20b.png)
![clothing brand clothing logo logo clothing brand clothing brand logo brand identity design branding clothing womenswear brand identity clothes clothes branding logo and branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c9e8d2197121691.662d4971090ed.png)
![clothing brand clothing logo logo clothing brand clothing brand logo brand identity design branding clothing womenswear brand identity clothes clothes branding logo and branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fe4f69197121691.662d497108181.png)
![clothing brand clothing logo logo clothing brand clothing brand logo brand identity design branding clothing womenswear brand identity clothes clothes branding logo and branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/092341197121691.662d4f8c913c7.png)
![clothing brand clothing logo logo clothing brand clothing brand logo brand identity design branding clothing womenswear brand identity clothes clothes branding logo and branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/814877197121691.662d4aad7609a.png)