In 2001 Donna, a print only women's fashion catalogue, now under new management, needed a new logo and a face-lift for its catalogues. The logo produced was all about women in the most figuratively way possible. Strong and clear, adjustable to any medium and surface with red as it’s primary color. As part of the identity a letterhead, business card, invoice and A5 order slip was designed and produced. Also a series of covers for the catalogues were also created that aimed a clean but strong visual.