O2 Dublin branded wayfinding signage
As part for the overall development of The Point arena (to become The O2 Dublin), we were asked to develop the wayfinding signage and placemaking for the general public, club and back of house areas. The design not only took into account the orientation requirements of the building but also aspiration and ideologies of the naming rights sponsor, O2.
The hierarchy of signs was developed around two main directional sign suspended from the beneath the existing services on the soffits of the public areas at the two ground floor entry points, the design of these key signs reflected circular motive of the O2 logo and bubble brand imagery. These two signs where designed to look like an ‘O’ turned on its side, displaying the directional information on the returns of the sign with the underside glowing in white.
The circle motive was carried through the bulk of the sign family where a simple solution of having the icon and directional arrows backed by blue circles was employed.
The form of sign continued with theme with the outer edge of the sign panel following the radius of the graphic content. The colour and finish of the sign were again developed in line with the O2 brand, our idea was to create an "ipod" aesthetic, which is in keeping their youth orientated brand positioning. The background of each sign is high gloss white, with the content of ‘circular’ icons and text being over printed matt.
The hierarchy of signs was developed around two main directional sign suspended from the beneath the existing services on the soffits of the public areas at the two ground floor entry points, the design of these key signs reflected circular motive of the O2 logo and bubble brand imagery. These two signs where designed to look like an ‘O’ turned on its side, displaying the directional information on the returns of the sign with the underside glowing in white.
The circle motive was carried through the bulk of the sign family where a simple solution of having the icon and directional arrows backed by blue circles was employed.
The form of sign continued with theme with the outer edge of the sign panel following the radius of the graphic content. The colour and finish of the sign were again developed in line with the O2 brand, our idea was to create an "ipod" aesthetic, which is in keeping their youth orientated brand positioning. The background of each sign is high gloss white, with the content of ‘circular’ icons and text being over printed matt.
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