Audiences are tired of BudLight! They want something new, something exciting again that makes them feel strong and energised with power! Introducing 'Thor's Ale of Thunder'! A new ale drink aimed at 'The Mighty' audience of 18-35 year olds. 

Taking inspiration from Thor in Avengers Endgame, I thought it would be really cool if the character during his downtime created his own ale brand and this is how I envisioned it! Taking inspiration from Thor Ragnarok and Love and Thunder I used the colours and the world of Asgard to bring this product to life. Not to mention Thor is considered 'The Strongest Avenger' so I thought this would make audiences feel 'powered' and 'energised' again, while also bringing something new to the drinks world.

My outcome would be a whole new ale brand which would feature a new logo and brand identity, while making sure the can was eco-friendly.

Here I started sketching out some ideas for the logo, taking inspiration from the movies and really trying to capture Thor as a strong and fearless character. 

Once I was happy with my logo I created I then started to think about colours, so I referred to the movies for inspiration again. I also wanted something very crazy and bizarre so I went with the colours that would stand out more on shelves and grab the eye.

Once I was happy with my logo and the colours I chose, I then started to think about the visual identity of my brand. Such as how I would want the brand too look like in both a classical logo format and a condensed and minimal logo sense.

I then did a quick advert for instagram, intended to just grab my audience.

And finally this was my can outcome, showcasing one of the most popular flavours of ale.