![Image may contain: cartoon, poster and human face](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0cbbf1197103319.662a7c4226fb2.png)
BRIEF
Audiences are tired of BudLight! They want something new, something exciting again that makes them feel strong and energised with power! Introducing 'Thor's Ale of Thunder'! A new ale drink aimed at 'The Mighty' audience of 18-35 year olds.
WHAT DID I DO?
Taking inspiration from Thor in Avengers Endgame, I thought it would be really cool if the character during his downtime created his own ale brand and this is how I envisioned it! Taking inspiration from Thor Ragnarok and Love and Thunder I used the colours and the world of Asgard to bring this product to life. Not to mention Thor is considered 'The Strongest Avenger' so I thought this would make audiences feel 'powered' and 'energised' again, while also bringing something new to the drinks world.
OUTCOMES
My outcome would be a whole new ale brand which would feature a new logo and brand identity, while making sure the can was eco-friendly.
![Image may contain: sketch, drawing and illustration](https://mir-s3-cdn-cf.behance.net/project_modules/1400/dfbc26197103319.662a7c4226a84.png)
Here I started sketching out some ideas for the logo, taking inspiration from the movies and really trying to capture Thor as a strong and fearless character.
![Image may contain: queen, cartoon and illustration](https://mir-s3-cdn-cf.behance.net/project_modules/1400/20aa8d197103319.662a7c422634b.png)
Once I was happy with my logo I created I then started to think about colours, so I referred to the movies for inspiration again. I also wanted something very crazy and bizarre so I went with the colours that would stand out more on shelves and grab the eye.
![Image may contain: cartoon and screenshot](https://mir-s3-cdn-cf.behance.net/project_modules/1400/da8155197103319.662a7c4227d6c.png)
Once I was happy with my logo and the colours I chose, I then started to think about the visual identity of my brand. Such as how I would want the brand too look like in both a classical logo format and a condensed and minimal logo sense.
I then did a quick advert for instagram, intended to just grab my audience.
![Image may contain: bottle, soft drink and drink](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cc0e5c197103319.662a7c422768b.png)
And finally this was my can outcome, showcasing one of the most popular flavours of ale.