Sedona, AZ / City Tour App
Designed to meet the needs of tourists traveling to Sedona, Arizona, this app provides essential tools to achieve a curated itinerary. The app features easy navigation tools and distinct filtering options to make planning and preparation seamless. Sifting through massive quantities of accommodations, flights, activities, and dining experiences is overwhelming. To alleviate the stress associated with endless options, the app focuses on clear onboarding and selection processes, ultimately creating a customized itinerary specific to the user’s needs. The app is designed to resemble the vibrant orange, red, and brown color schemes that surround the beautiful landscapes of Sedona. Rounded shapes and circular forms overlap within the visual identity, to create a representation of abstract rock formations that inhabit the city. Sans-serif typography is utilized throughout, to illuminate a clean and precise aesthetic. The use of gradient is an essential grounding element that embodies the blended orange sun that sets over Sedona. Each design element is implemented to be representative and to establish a recognizable visual identity for Sedona. The various interface elements are designed to be resourceful to users and to allow for an effortless experience.
