With a resurgence of space industry propelling forward in the 21st century. Odysseus Space will become the first ever space-to-ground subscription service in laser communication. Based in Luxembourg, Odysseus Space has been around since 2015 and steadily growing as a solid young team. When Odysseus started, they did a bit of everything - operating as both a product developers (their own products) and a consultancy agency for other space-related projects.

Today, their path has narrowed to a singular service and focus: Cyclops. This groundbreaking service was named after the mythical one-eyed giant, represents the world's first laser communication service as subscription. Cyclops empowers satellite operators to swiftly and securely transmit their invaluable data from the vast reaches of space to the safety of the Earth's surface using laser technology. With this shift in their approach, they need a rebrand to align with this new direction. Hause’s Felicia and Anders worked with Odysseus’ founders to find a new way to represent a new exciting chapter for Odysseus Space.

We worked remotely (as Hause is a fully remote team) on revamping a new website experience, making sure the focus is on the launch of Cyclops, the principle was to showcase the uniqueness and forefront of this business model. Making space to ground information more accessible. We also needed to advance key tech fundamentals like the CMS accessibility and performance.

At the beginning of the collaboration to re-brand Odysseus, we had several discussions with the founders to understand this industry and their technology. We wanted to have a basic thorough understanding of how this industry works before diving in on the brand strategy. We began by examining what their competitors were doing and not doing, allowing us to identify areas where Odysseus could stand out in the market.

In addition, Odysseus shared valuable insights from their market research, which helped guide our branding strategy by providing a clear picture of their target audience.

A significant part of our analysis focused on understanding Odysseus from within. We delved into their core values, aspirations, and the messages they wanted to convey to the world.

As we concluded our research journey, our focus shifted to effectively communicating what makes Odysseus unique. We worked on presenting the information that Odysseus believed was essential, while emphasizing their special qualities. This combination of internal and external perspectives became the foundation of our branding strategy.

With a young company such as Odysseus Space, we’re given room and freedom to explore visually. With the key visual coming in, we adapted a mix of retro style and he result is a revamped website that now boasts essential visuals and animations, perfectly aligning with the brand's identity. This encompassed a seamless blend of fonts, colors, and a design system that exuded the brand's essence.

Furthermore, as part of this project, physical and digital collaterals were created. These materials serve as valuable assets, enhancing Odysseus' brand presence both in the physical world and the digital landscape.

One significant aspect of the concept development was the refining of Odysseus' old logo. The goal was to bring it into the modern era while maintaining a touch of nostalgia. The logo embodies an omega symbol with a red dot symbolizing the satellite. This red dot is later used as a simple visual across key visuals.

Hause introduced a fresh color scheme, where the use of the color red signified boldness.

With red being an obvious and bold choice to represent the laser and boldness of the new start up. Blue is a delineation of space and sky, while most other space companies use color black and space, we wanted something that compliment the red and bring out a bit of maturity for a young company.

In discussions about space, there's an inherent connection to the concept of the 'future'.The selection of the Avenir Next font was based on its sleek appearance. 'Avenir' translates to 'Future', hence 'Avenir Next' signifies the 'Next Future', aligning seamlessly with Odysseus’ philosophy.

'The Next Future' goes beyond the usual idea of what lies ahead, moving the audience away from immediate prospects and suggesting an ongoing journey of evolution.

This phrase sparks curiosity among the audience, captivating them with the mysteries of what Odysseus has planned for the future.

The phrase itself ‘The Next Future’ is actually represented with Parabole typeface. This interesting typeface develop from E’cole Switzerland, creating a fun future-y look for this slogan.

Conceptual patterns are employed as the cornerstone of our branding icons, weaving together visual narratives that encapsulate our brand's essence and values. Each icon serves as a distinct yet interconnected piece, illustrating our story and resonating with our audience on a deeper level. These are mainly only for visual propose.

Our primary visuals seamlessly merge elements of nostalgia with a contemporary flair, functioning as both reminiscent nods to the past and cutting-edge representations of laser communication technology. These visuals serve a dual purpose, acting as straightforward yet powerful tools for conveying the core concepts of laser communication. Moreover, they have been adapted into sleek animations designed specifically for digital platforms such as our website, thereby enhancing user engagement and providing clearer demonstrations of our technological capabilities.

As Odysseus Space embraces "The Next Future," it signifies not only a commitment to continuous evolution but also an invitation to stakeholders and enthusiasts to join them on this journey of innovation and exploration. With a solid foundation laid through strategic branding initiatives, Odysseus is well-equipped to navigate the dynamic landscape of the space industry and shape the future of laser communication.

In conclusion, the rebranding of Odysseus Space represents more than just a visual transformation; it symbolizes a bold step forward towards a future where boundaries are transcended, and possibilities are endless.