Overview
RISE, an innovative fitness platform, empowers individuals to transform both body and mind with tailored workouts and nutrition guides, catering to all fitness levels.
RISE, an innovative fitness platform, empowers individuals to transform both body and mind with tailored workouts and nutrition guides, catering to all fitness levels.
Client: Ahmed Sawan
Year: 2020
Year: 2020
The Challenge
My challenge was to create a brand-new mark that could seamlessly integrate across digital platforms and various touchpoints. Additionally, the client, who lived life outdoors, sought a design that was not only unique and phenomenal but also resonated with his dynamic personality.
The Move
Inspired by the strength, energy, and enthusiasm symbolized by triangles, I embarked on a creative journey. By ingeniously manipulating these shapes, I crafted a novel emblem that embodies the very essence of the brand's name, setting it apart from the ordinary. The result was a distinctive mark that radiates strength and sophistication, perfectly aligning with the brand's ethos and the client's vibrant personality.
I designed a custom type for the word mark inspired by "Acumin" typeface, bold and sharp to reflect the hard workout and body transformation throughout the packages at RISE.
I used black and white colors because they can signify the balance between energy (black) and focus (white). Fitness enthusiasts often seek this balance - high energy during workouts and a clear focus on health and well-being.
The Results
The outcome surpassed expectations. The newly designed mark not only exuded strength and uniqueness but also seamlessly translated across both digital and print applications. Its versatile nature allowed it to adapt effortlessly to various mediums, ensuring a consistent brand presence. Furthermore, the mark perfectly captured the essence of RISE, aligning harmoniously with the brand, its owner, and the core values it represents.
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Thank You!
