Brand Development
Breakthrough Creative is an audiovisual studio located in Utah, United States, dedicated to helping you bring your creative ideas to life. Its goal is to collaborate to take your projects to the next level, offering services such as video production, editing, graphic design, animation, audio post-production, photography, and more.
Designed by Laura J. Abreu 2024
When seeking to visually represent the audiovisual world without resorting to common imagery like a camera, simpler elements such as file formats were explored. The '.mp4' format stood out everywhere in this field, making it a powerful and recognizable symbol within the industry. Considering the brand's lengthy name, simplicity was sought to connect with the digital realm. The issue with this simple decision is that when adapting the logo for smaller spaces and removing the dot before the name, it loses its meaning. That's why it was decided to make it more complex. A growing arrow was used to reinforce the idea of progress and advancement, clearly and powerfully communicating the 'Breakthrough' message. Together, the logo symbol encapsulates the essence of the brand and its commitment to innovation and growth in the creative world.
