Golden Drum Grand Prix Winner

 

Product: Dog Pookies

Client: Hov-Hov Dog Bakery

Instead of creating a classical advertising campaign, we created an innovative ecological product.

Dog Pookies are new ecological dog cookies with viable seeds added after the baking. This simple and safe biological trick helps dogs' digestion and changes unpleasant dog poop into eco-friendly fertilised plant crop.
With the launch we organised a special charity event where for the first time ever dogs made their "deposits". When the flowers bloom, they will be sold on an auction for a dog shelter.

Now dogs and their owners share the power to make the unused landscape nicer.
 

Agency: Mayer McCann, Slovenia

Creative Directors: Robert Bohinec (author of the idea), Gal Erbeznik

Art Director: Dejan Miletic

Designer: Blaz Znidaric

Account Director: Ales Petejan

Director of communication projects: Spela Pregl

Digital content manager: Andreja Pockaj

Production house: Kerozin

Directors: Urban Zorko, Marko Kumer - Murc