Hov-Hov Dog Bakery: Dog Pookies (2014)
Golden Drum Grand Prix Winner
 
Product: Dog Pookies
Client: Hov-Hov Dog Bakery

Instead of creating a classical advertising campaign, we created an innovative ecological product.

Dog Pookies are new ecological dog cookies with viable seeds added after the baking. This simple and safe biological trick helps dogs' digestion and changes unpleasant dog poop into eco-friendly fertilised plant crop.
With the launch we organised a special charity event where for the first time ever dogs made their "deposits". When the flowers bloom, they will be sold on an auction for a dog shelter.

Now dogs and their owners share the power to make the unused landscape nicer.
 
Agency: Mayer McCann, Slovenia
Creative Directors: Robert Bohinec (author of the idea), Gal Erbeznik
Art Director: Dejan Miletic
Designer: Blaz Znidaric
Account Director: Ales Petejan
Director of communication projects: Spela Pregl
Digital content manager: Andreja Pockaj
Production house: Kerozin
Directors: Urban Zorko, Marko Kumer - Murc
 
 
Hov-Hov Dog Bakery: Dog Pookies (2014)
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174
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Published:

Hov-Hov Dog Bakery: Dog Pookies (2014)

A product innovation: Dog Pookies - special ecological dog cookies, with viable seeds added after the baking. Through a simple and safe biologica Read More
9
174
2
Published:

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