ZENITH x PANTONE
"El Primero"
Collaboration between Zenith and artist Felipe Pantone in a campaign that merges precision watchmaking with avant-garde art.
This partnership unveils a collection where timepieces transform into vibrant pieces of wearable art, showcasing the fusion of Zenith's craftsmanship and Pantone's dynamic, colorful vision.
Embrace this bold reimagining of traditional watch aesthetics, where innovation meets digital-age energy, creating watches that are not just tools for timekeeping but expressions of art and design at their zenith.
R&D
Directed by NEWNEWNEW
Creative direction: NEWNEWNEW
Art Direction: Jose Saez
Head of production: Alberto Jimenez
CGI Team: Jose Saez, Pablo Beltran, Alex Baque, Choco, Teresa Rofer, David Gnl, RichiE
Houdini Team: Luis Martin, Victor M
VFX and Comp: Yu Nishizuka
Sound Design: Alberto de Miguel
AI Engineer: Guille Miguez
Special thanks to Felipe Pantone
