In redesigning the packaging for Acuvue, I aimed to encapsulate the brand's essence while introducing a fresh and vibrant aesthetic. The blue color, synonymous with the brand, was retained but made more vibrant to reflect a sense of clarity and innovation. I played with blurriness in the design elements to emphasize the concept of visual sharpness, illustrating that these contact lenses provide unparalleled clarity. This subtle use of blurred lines contrasted with sharp imagery creates a striking visual narrative that communicates the brand's promise of enhanced vision.
