2023 Hennessy X NBA
今年軒尼詩以GAME NEVER STOPS為主題，打造一系列球場上及球場外文化的精彩活動，詮釋NBA及籃球無遠弗屆的文化影響力。今年又再度攜手NBA，將士林表演藝術中心著名的球型劇場化身成巨型籃球舉辦為期4天的「GAME NEVER STOPS」快閃活動。軒尼詩翻玩台北極具識別度的地標「球劇場」，並將其變身為巨型軒尼詩ＸNBA聯名籃球。同時，打造富含台灣意象色彩及融合籃球元素的「PLAY ONE籃球場」及「PLAY ONE 廣場」。其中，PLAY ONE球場上可讓民眾挑戰Logo Shot及3對3籃球賽；PLAY ONE 廣場活動內容更豐富多樣，包含軒尼詩MINI BAR 、軒尼詩調酒工作坊及一系列以NBA 為靈感的超吸睛拍照打卡區等。活動開幕派對當日NBA傳奇球星「戰神」- Allen Iverson更驚喜現身，號招民眾到現場報隊PLAY ONE！
This year, Hennessy takes on the theme "GAME NEVER STOPS" to create a series of exciting activities both on and off the court, interpreting the far-reaching cultural influence of the NBA and basketball. Once again, partnering with the NBA, Hennessy transforms the renowned ball-shaped theater at the Shilin Performance Arts Center into a giant basketball for a 4-day "GAME NEVER STOPS" flash event. Hennessy reimagines Taipei's iconic landmark, the "Ball Theater," and turns it into a giant Hennessy X NBA joint-branded basketball. At the same time, they create the "PLAY ONE Basketball Court" and "PLAY ONE Plaza," rich in Taiwanese imagery and basketball elements. On the PLAY ONE basketball court, the public can challenge Logo Shot and participate in 3-on-3 basketball games; the PLAY ONE Plaza offers a variety of activities, including the Hennessy MINI BAR, Hennessy cocktail workshops, and a series of NBA-inspired eye-catching photo spots. On the opening party day, NBA legend "The Answer" - Allen Iverson made a surprise appearance, inviting people to join in the PLAY ONE team at the scene!
在有限的預算下，運用地標結構極大化聯名的精神籃球，進而延伸為整場活動標的裝置亮點
With a limited budget, we maximize the joint spirit of basketball by utilizing landmark structures, extending them into the focal installations of the entire event.
With a limited budget, we maximize the joint spirit of basketball by utilizing landmark structures, extending them into the focal installations of the entire event.
在前期規劃上，為了讓籃球地標能完美視覺化用了很大的心力去做3D模擬計算，也是為了讓最後的呈現能百分之百的完整結合！
In the early planning stages, great effort was put into 3D simulation calculations to ensure the perfect visualization of the basketball landmark. This was also done to ensure that the final presentation could be seamlessly integrated with 100% completeness!
活動整體視覺以極簡幾何風格呈現籃球的意象，並以極具台灣在地文化的色彩，如辦桌紅、地瓜球黃、中央山脈綠、台北捷運藍與小籠包米等呼應軒尼詩與NBA兩大經典品牌的色彩，打造嶄新的樣貌。最後，此次除品牌代表性的設計之外，現場更設有潮鞋展示區及畫作展示區，以街頭鐵網為設計，打造如臨NBA賽事場外的街頭氛圍，好拍、好喝又好玩，絕對是今年不能錯過的快閃活動
The overall visual concept of the event is presented in a minimalist geometric style, showcasing the imagery of basketball. It incorporates colors inspired by Taiwan's local culture, such as banquet red, sweet potato yellow, Taiwan mountain green, Taipei metro blue, and xiaolongbao, echoing the colors of the two iconic brands, Hennessy and NBA, to create a fresh new look. In addition to the brand's representative designs, there are also sneaker display areas and art exhibition areas on-site, designed with street wire mesh to create a street atmosphere reminiscent of NBA events, making it a perfect spot for photos, drinks, and fun. It's definitely a flash event not to be missed this year.
Thanks for watching.
