In 2023, SKA Tone Up UV released a limited edition for the Year of the Cat, targeting diverse beauty seekers in the daily sun care market. Leveraging brand ambassador AMEE's natural beauty and authenticity, the campaign aims to foster brand affection. By spreading uplifting messages, particularly to the youth, SKA establishes trust, hyper-relevance, and uniqueness. In this campaign, SKA Tone Up UV launched a 60-second theme song to attract users and increase brand engagement

Deliverable: main TVC, product/functional videos, whole-line products
(*) Angecy worked directly with composer & ST.319 to brief on the music direction and the final mix

Embrace the natural bond between cats and sunshine. Like a cat, bask in the sun and relish every moment of the journey. Just as adorable and playful as little cats, our cutie Tone Up UV girls enjoy laziness, delighting in the sun's warmth and exploring every nook and cranny

Functional video - Using on airplane to reduce redness ver 15s 

Functional video - Quickly enhance pink skin tone before receiving the delivery from the shipper (ver 15s)

THEME SONG "ƯNG QUÁ CHỪNG" BY AMEE

Credit
Client: SKA Tone Up UV 
Agency: Chuo Senko Vietnam
ECD: Vicky Lưu
Art team: Đức Nguyễn, Trang Nâu
Copy team: Anh Nghi, Hồng Ngọc, Khải (supervise)
Prod. by TDK & Kai Đinh
PH: Soulie