Love Paying Later
A unique campaign to express the sentiment of Laybuy’s brand position; Love paying later. From the thrill of snagging the last item, receiving a back in-stock email or that ‘out for delivery’ notification – everyone loves to shop, and now with the ability to spread your purchase cost over 6 weeks, Laybuy lets you love paying too.
Working with the talented L.A-based illustrator Sebastian Curi, we produced a vibrant brand campaign that captures the sentiment of what Laybuy let’s shoppers do, which pairs perfectly with the playful, energetic style of Sebastian Curi.
· Creative Direction / Ryan MacPherson
· Art Direction and Design / Jocelyn Closs
· Advertising / Kanook Studio
· Strategy / Kanook Studio
· Copywriting / Kanook Studio
· Digital Experience / Kanook Studio
· Illustration / Sebastian Curi
· Animation / Lobster Studio (Teodor Hristov, Tanya Bozhinova, Javier Ibanez + Paulina Juarez)
We looked at various ways to depict Laybuy customers in different scenarios to communicate key USPs, and to really drive home the attitude of the brand. Sebastian Curi’s whimsical style allowed us to tap into a unique vibe that translated beautifully across various campaign media and brought the brand to life in a way like never before.
